Purveyors of intelligent solutions
to exquisite hospitality brands




ABOUT US

Delivering tangible results through invaluable
insights and experience in the hospitality industry
Insignia Hospitality Solutions (IHS) is part of Insignia Worldwide, a corporate group that provides an exceptionally
robust range of services to luxury hotels and resorts, as well as leisure, lifestyle and spa destinations.

Incorporated in 2003, the Group is headquartered in Dubai with representative offices in London, Delhi & Sydney.

Insignia Worldwide and its subsidiaries are proud to work with some of the world’s most revered hospitality brands and currently
provide their services to over 60 five-star hotels and resorts across 19 countries, as well as 140 restaurants, spa and lifestyle venues.






SERVICES

Intelligent. Insightful. Imaginative.
IHS is an independent division of Insignia Worldwide and is a leading specialist in hospitality consultancy, design development
and operational support services.

IHS works with some of the world’s most revered brands in the luxury hospitality industry. Garnering its strength
through a collaborative team of industry experts, IHS provides you a one-stop solution to meet your business
objectives and delivers tangible results.







BUSINESS ADVISORY

Your ideal partner from inception to success.
IHS works closely with hotel owners and operators to provide core strategic solutions that meet business objectives.

With over fifteen years of unparalleled expertise in the leisure, hospitality and travel sectors, IHS’s services can benefit
hotels, restaurants, leisure and lifestyle venues, spas and travel companies.

  • Trend Mapping
  • Brand Representation
  • Gap Analysis & Feasibility Studies
  • Commercial Strategy
  • Sales & Marketing Strategy
  • Concept Development
  • Promotional strategy
  • Sustainability & CSR initiatives






    • INTERIOR DESIGN

    Concept development and design of inspirational culinary and lifestyle venues
    IHS blends an uncompromising approach to deliver truly distinct design, with an insatiable desire for originality.
    Clients can be assured of absolute peace of mind, as experienced concept designers, art curators and a seamless
    supply chain of contractors and equipment suppliers are managed to deliver projects in a timely manner.
  • Concept development
  • Site surveys
  • Tender management
  • Project management
  • Bespoke art themes






    • ONLINE SERVICES

    Using innovation to drive online revenue and visibility
    The internet is the front-line of brand visibility and revenue generation and IHS is spear-heading innovation
    and creativity in this fast-paced and complex environment.

    IHS’s online solutions include design development of bespoke websites that adapt to multiple mobile platforms,
    content development and management of social media platforms as well the planning and implementation
    of marketing campaigns in key feeder markets.
  • Website design & deployment
  • Mobile apps & tools
  • Channel marketing tools
  • Social media management
  • SEO services
  • Trade visibility & GDS


    • Please click here to see a full list of online and digital services of our parent company






    SIGNAGE & ART

    World-class standards in branding and art solutions
    With innovative designs and well-engineered production standards, IHS offers high quality branding and signage solutions for hotels,
    restaurants, spas and lifestyle venues. IHS also provides mapping, design and production services for navigational signage.

    IHS has now introduced an innovative ART PROGRAM allowing venues to be adorned or embellished with bespoke art, commissioned
    pieces or rare collectibles. The ART PROGRAM works in collaboration with some of the world’s leading art advisors, galleries and artists.
  • Design development
  • Exterior signage
  • BESPOKE ART THEMES
  • Navigational signage
  • Interior displays
  • INSTALLATION ART






    • BRANDING & MARKETING

    Making new things familiar and familiar things new
    IHS works closely with the Group’s creative company to deliver a wide range of branding and marketing services.
    The Group offers inspirational solutions, from identity development, conceptual creative ideation, digital services,
    photography, film production to fully integrated marketing campaigns.

  • Brand development & management
  • Marketing & Operational collateral
  • Advertising & promotional strategy
  • Media Planning & Buying
  • Copywriting & translation


    • Please click here to see a full list of branding and marketing services of our parent company






    FF&E AND OS&E

    Where great value meets invaluable expertise
    IHS currently provides a wide range of products and services to over 50 hotels and 120 restaurants across
    the Middle East, Africa & Indian Ocean.

    With a dedicated design team, experienced procurement specialists and an in-house production facility for leather goods,
    customers can take advantage of turnkey solutions that remove the headache of dealing with multiple vendors.
    IHS can provide the following items to hotels & restaurants :

  • Furniture
  • Bespoke art
  • Menu covers
  • Coasters & table mats
  • Table linen
  • Accessories
  • Bill folders
  • Branded consumables
  • Crystal ware
  • Silverware & crockery
  • Uniforms
  • Signage













    • CASE STUDIES

    Showcasing few of our recent accomplishments
    Insignia Worldwide and its subsidiaries provide a wide range of support services for some of the world’s most
    revered hospitality brands. The Group currently works with over 60 hotels across 19 countries and over
    140 restaurants and lifestyle destinations.

    With over a decade of delivering solutions, it's impossible to showcase everything we have done,
    but the case studies below illustrate some of our achievements.

    Kempinski Villa Rosa

    Art Project

    Jumeirah Maldives

    Pre-opening branding

    MJ’s Steakhouse

    Interior design

    CONRAD DUBAI

    Microsite

    Jumeirah Creekside

    Signage

    Business advisory



    Jumeirah Maldives

    Pre-opening branding and creative support



    The brief:
    IHS was asked to define a strategic positioning for two resorts in Maldives that would allow the properties to stand apart from the competition.

    IHS’s Solution:
    Define the core positioning whilst also designing and producing over 150 operational items including all leather menus, guest compendiums and all external marketing communication. IHS developed a series of unique illustrations inspired by marine life in Maldives and these were then used across all design platforms. All names and identities were developed by IHS.


    MJ’s Steakhouse

    Interior design



    The brief:
    IHS was brought on board in the redesign of MJ’s Steakhouse within Madinat Jumeirah.

    IHS’s Solution:
    MJ’s concept was NYC-inspired and blended the sophistication of the Upper East Side with the avant-garde cool of Manhattan. IHS focused on the production of the statement art pieces around which the rest of the interior was developed. IHS set off the bright colour of the seating with more muted night time images which provided contrast and interest.

    CONRAD DUBAI

    Microsite



    The brief:
    In order to build a client database for future communications, IHS provided and launched a digital engagement solution which ran through
    the course of the Arabian Travel Market, attracting a key portion of its target audience.

    The Solution:
    The solution which used social media platform, Instagram along with a customised moderation tool, showcased a live feed of images entered by participants who were in with a chance to win a 7-night stay in the Royal Suite. The competition raised general awareness of the brand during the
    busy and populous ATM event along with compilation of a database of contacts which would be useful at the launch.

    business advisory



    The Brief:
    IHS was recently engaged to advise a leading hotel group on their strategic placing within the GCC market.

    IHS’s solution:
    The first phase of the project was to create a breadth of research across feeder markets, media dynamics and travel trends to deliver an up to date knowledge base. Building on the findings, IHS made use of their industry intelligence and relevant feasibility studies to qualify projections which shaped the holistic strategy for the client. The third and final stage, IHS guided the client through a hospitality positioning exercise for each segment
    of its business organization, raising the points to exploit, leverage, build and promote.

    Jumeirah Creekside

    Hotel Signage



    The brief:
    The hotel wanted to work with the existing marketing from its launch in 2012 to develop signage that reflected the identities of its F&B propositions.

    IHS’s Solution:
    Working within a set budget and timeline IHS delivered the signage for the main Blue Flame Grill which instantly communicates the chic, elegant theme of the restaurant from within the foyer. The large garden restaurant Nomad uses an Asian font which conveys the Asian fusion theme and attracts people from within the hotel and the main entrance on the roadside. The signage for Cuba is contemporary with a bold font and colour which glows against the white backdrop to really pop out and complement the all-white interiors and represents the hip, cool and classy positioning of the outlet.